community-first game marketing
codegreen
We build the communities that keep games alive — inside the game, across every feed, long after launch.
01 / the belief
A community isn’t an audience. It’s a living system.
Players who feel heard stay longer, test harder, forgive faster and bring their friends. We design the loops that make that happen — so your game’s health always reads code green.
02 / build
Build the world your players gather in.
Pre-launch hubs, Discord architecture that scales from a thousand members to a hundred thousand, ambassador and tester programs, and a voice people actually want to hang out with.
03 / engage
From inside the game to every feed outside it.
In-game events, creator campaigns, esports and social that move as one system — so the conversation around your game never goes quiet.
04 / retain
Close the loop. Keep the players.
Structured feedback from players to your dev team and back again. When players see their ideas ship, they stay — and they bring their squad with them.
05 / track record
Founder-led. Proven at scale.
codegreen is founded by Karan Chhabra, who built the pre-launch community for Indus Battle Royale into India’s largest Discord for an unreleased game — and shared how at GDC 2025.
- pre-launch community
- 300K+
- discord members, from 8K
- 100K+
- closed-beta testers
- 50K+
- downloads on launch day
- 1M
06 / method
Listen first. Then build the loop.
- 01
listen
We start in your Discord, reviews and comment sections, and map what players actually feel.
- 02
build
Spaces, rituals and programs — servers, ambassadors, testers and creators.
- 03
ignite
Launch beats, in-game events, esports and social that give people a reason to show up.
- 04
loop
Feedback flows to your devs, players see it land, and they stay. That’s retention.
07 / contact
Is your community on code green?
Tell us about your game — pre-launch, live, or ready for a second wind.
hello@codegreen.ggbengaluru, india · working with publishers worldwide